Facebook announced Tuesday it has acquired stealth startup Push Pop Press. Co-founded by a former Apple designer, Push Pop Press is best known for the iOS version of Al Gore’s book Our Choice.
The Our Choice app is one of the most impressive visual book experiences we’ve seen on any platform. At WWDC in June, Apple awarded the app a 2011 Apple Design Award.
As impressive as Push Pop’s technology is, a Facebook acquisition, on the surface, seems a bit strange.
When Mashable’s Adam Ostrow spoke to Push Pop’s Mike Matas at TED, the former Apple designer was enthusiastic about the way Push Pop could be used for more than just books. Perhaps that content could be extended to Facebook.
Here’s what Push Pop has to say about the acquisition:
Now we’re taking our publishing technology and everything we’ve learned and are setting off to help design the world’s largest book, Facebook.
Although Facebook isn’t planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it’s going to be a great home for Push Pop Press.”
That got us thinking about the possibilities of a Facebook app built using Push Pop technology. What if browsing through the news feed, tagging photos or watching videos could be as fluid and expressive as the Our Choice app? What if Facebook could allow brands or publishers to create their own types of Facebook Page apps? What if curated Facebook content could be released in app form?
As nice as the leaked Facebook iPad app looks, something along the lines of Our Choice could be a game changer.
What do you think about this acquisition? Let us know in the comments.