Unlike other similar appsWhisper, Secret, and Yik Yak, Facebooks take focuses on topic-specific areas for users to chat in. The creator of the room decides on the topic. Each room can be filled with photos, videos, and text.
Creators can control almost every aspect of their room, including the text and emoji on their like button, cover photo, dominant colors, member permissions, and more.
In a blog post, Facebook said the app can be used to show different sides of yourself that arent usually seen by friends or family:
Thats why in Rooms you can be Wonder Woman or whatever name makes you feel most comfortable and proud. You can even create different identities for different contexts. In my room for technology industry discussions I am Josh but in another about backpacking travel I am jm90403 a homage to my hometown zip code. Sometimes I want to go with my real name and sometimes I prefer a nickname. It depends.