After failing to acquire Snapchat, Facebook wants to give ephemeral messages a shot
Facebook (Android, iOS) is relentless when it comes to experimenting.
A couple of days ago, Facebook Messenger (Android, iOS) users in France found they were been giving the option of having their messages self destruct one hour after sending them. How very Snapchat (Android, iOS).
“We’re excited to announce the latest in an engaging line of optional product features geared towards making Messenger the best way to communicate with the people that matter most. Starting today, we’re conducting a small test in France of a feature that allows people to send messages that disappear an hour after they’re sent. Disappearing messages gives people another fun option to choose from when they communicate on Messenger. We look forward to hearing people’s feedback as they give it a try,” confirmed a Facebook spokeswoman.
Needless to say, this feature is completely optional and users will only need to tap on the hourglass icon to activate it or deactivate it. Because let's face it: not everyone wants to have their messages removed. What if you want to reminisce a romantic conversation or search for a particular name/direction?
The test is currently going on in France only, but the company doesn't rule out trying it out in another countries.
As for us, we believe Facebook is arriving a bit too late to the disappearing messages world. Two years ago, it would've been revolutionary. Right now, every teenager is using Snapchat... and why would they change? Facebook is just not that cool anymore.
Would you use Facebook's ephemeral message system? Do you think this is an interesting feature or is it just unnecessary? Let us know your opinion in the Comments section: we promise it won't disappear.