Pebble is planning to introduce both new software and hardware this year. But Migicovsky was generally coy about the upcoming changes:
“Weve found a new framework to use as an interaction model on the watch,” boasts Migicovsky, before adding that while apps will continue to exist on Pebble, they won’t be the main focus of the platform. “It doesn’t look like what we have today, and it doesn’t look like what’s on your smartphone,” added Migicovsky.
That definitely sounds interesting.
Pebble, which began as a Kickstarter project back in 2012, was the first smart watch that actually caught on with the mass market.
The company has also done a nice job courting developers to build apps for the smart watch platform. Some of the high profile partners include ESPN, Evernote, The Weather Channel, and more.
Ive been wearing a Pebble on and off for almosttwo years, and have thoroughly enjoyed the technology. But with the Apple Watch looming, Im glad to see the company is looking tonew and exciting directions for its next device.
Since the Apple Watch will start at $349, there is still a substantial amount of room on the lower-end of the market for companies like Pebble to flourish. And a little competition is never a bad thing.