Fashion week is all about glitz and glam, but this year 8 models will be using the Samsung Galaxy Note to give fans a behind-the-scenes look. Samsung is partnering with Next Model Management to give the 5.3-inch beast to Anja Rubik, Karlie Kloss, Arizona Muse, Abbey Lee Kershaw, Kendra Spears, Aline Weber, Ruby Aldridge, and Shanina Shaik. From New York, London, and Paris, these models will share candid moments and videos through Twitter and Facebook. What will make this different is the personal touch that the S Pen adds with notes.
It won’t be all about the models because Derek Blasberg, Editor at Large of Conde Nast’sStyle.com, Senior Fashion News and Special Projects Editor at V and VMAN, and a contributing editor for Harper’s Bazaar, will also be using the Galaxy Note for all his reporting from New York, London, Milan, and Paris.
This is an interesting marketing campaign for Samsung. It seems as though they are really pushing the S Pen (stylus) over the size of the Galaxy Note. I know a lot of people were poking fun at Samsung’s Super Bowl commercial because the stylus is so dated, but Samsung is looking to prove that it’s making a comeback.
Full press release after the break
Top Models Share all the Glitz and Glamour of the Fashion Show with Samsung’s Powerful and Stylish GALAXY Note
High-profile fashion insider Derek Blasberg and Next Models Use the Galaxy Note to Take Fans Behind the Scenes at Fashion Week’s Top Show
SEOUL, Korea – February 7, 2012 – To those of us outside of the tents, Fashion Week looks like one glamorous spectacle after another. Behind the scenes, it’s a whole other story. This year, Samsung Mobile and Next Model Management are partnering to bring that story directly to you, straight from some of the fashion world’s biggest talent – all thanks to the revolutionary Samsung Galaxy Note.
Samsung Mobile and Next Models are arming some of the world’s top models along with high-profile fashion editor Derek Blasberg with the powerful new super phone that will keep them organized and make it fun and easy for them to share their fashion week experiences.
Instead of towing around bulky devices as they race from show to show and city to city, Next Models’ catwalk stars including Anja Rubik, Karlie Kloss, Arizona Muse, Abbey Lee Kershaw, Kendra Spears, Aline Weber, Ruby Aldridge and Shanina Shaik will be using the Galaxy Note to give an exclusive behind-the-scenes look at the biggest events in the fashion world. In New York, London and Paris, this sleek, do-in-one device will help the models do more while carrying less. They’ll share candid moments and videos through their twitter feeds, Facebook pages and more. And the Galaxy Note’s built-in S Pen will let them give their photos, notes and ideas the extra-personal, hand-written touch in way no other smartphone can match.
Derek Blasberg, Editor at Large of Conde Nast’s Style.com, Senior Fashion News and Special Projects Editor at V and VMAN, and a contributing editor for Harper’s Bazaar, will be leaving his pen and pad behind as he reports from fashion week in New York, London, Milan and Paris. Instead, he’ll be covering the very latest word – pictures and video too – on the best of fashion and parties, the top models and celebrities, all using the Galaxy Note.