As Ferrari unveils its new 1 million euro “LaFerrari” hybrid equipped with iPad minis, the company has also confirmed it plans to strengthen its partnership with Apple in the months to come. According to Bloomberg, Ferrari Chairman Luca Cordero Di Montezemolo said the company is currently “in talks with Apple about broadening a partnership on in-car entertainment.”
Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise” about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.
Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.
Back in November, Ferrari announced that Apple’s Senior Vice President Internet Software and Services Eddy Cue was joining its board of directors. This morning Cue tweeted about the launch of the new LaFerrari model saying, “Ferrari does it once again… it is stunning.”
In April, Ferrari’s Luca di Montezemolo reportedly had a two-hour sit down meeting with Apple CEO Tim Cook. Following the meeting, Luca said he was impressed with Cook’s “availability and openness,” adding that Apple and Ferrari are “connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”