FightMe members simply use the app to record 30 seconds of unedited video – it doesn’t have to be outlandish physical challenges, you could instead debate a point, albeit only for 30 seconds.
Once completed, users simply upload the video to the FightMe video stream with a hash tag, where other members can view, cheer or otherwise respond to the vid. They also have the option of recording a video response.
The company says that in future, brands will be able to use the platform to create their own hashtags and challenges to increase user engagement and loyalty.
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