Are you ready for some football? If you aren’t, but you buy an Xbox One in November, this might be a preview of how your house will use it:
The first 30-second spot for Microsoft’s next-gen gaming console notably does not include any mention of games. Rather, it smartly showcases — in the same vein as those great iPhone ads — some of the other stuff the Xbox One can do: Voice control, live TV access, apps that integrate with and react to that live TV, and Skype.
Impressively, it touches on all of that in the first 13 seconds, and shows those features in real-looking settings. Check out how cluttered some of those coffee tables are.
Gamers raked Microsoft over the coals after it devoted nearly half of its unveiling event for the console in May to these broadly consumer-friendly (although not cord-cutter-friendly) media features. But they’re a key point of distinction between Microsoft’s next-gen console strategy and Sony’s, which is focused mainly on the gamer audience.