Given that Apple sold three million new iPads less than four days after its March 16 debut, it should come as no surprise that demand for the device is running high. And it should come as even less of a surprise that demand is particularly high among the the young and tech-savvy.
That said, it is helpful to see that demand quantified, which is exactly what Baird Equity Research has done in its latest iPad survey. Among a group of 488 tech-savvy consumers between the ages of 18 and 34, Baird found that 24 percent of U.S. respondents planned to purchase the new iPad in the next three months. Among international respondents, that number rose to 29 percent. Interestingly, 42 percent of respondents (both U.S. and international) said the purchase would be their first tablet, while the remaining 48 percent said they already owned the iPad 2 or its predecessor.
A few more notable findings:
15 percent of U.S respondents and 22 percent of international ones said that they plan to purchase an iPad 2 at its newly discounted price.
A quarter of the 59 Kindle Fire owners in the survey said they plan to purchase an iPad in the next three months. Says Baird, “We would note that the Kindle Fire was released in mid-November, marking a fairly quick turn-around.”
Respondents who planned to purchase the 4G iPad favored Verizon and AT&T equally.
The 16 gigabyte iPad was by far the most popular model among consumers Baird surveyed.