FlixMaster’s platform for editing and publishing interactive videos is going mobile.
Today, the company announced that it’s bringing its technology to the iPhone, iPad, and Android — and it’s already scored some major deals with Maybelline and Philips. FlixMaster’s video platform doesn’t require mobile users to download a separate app, so brands can implement its videos right on their mobile sites (and users can also easily link to them).
Erika Trautman, FlixMaster’s founder and chief executive, tells me that the company’s technology gives brands a new way to make its videos more compelling, and it also makes the video experience more active for consumers. For example, you can click on objects within the videos for more information or to buy them.
“Brands need to produce interactive video experiences that draw viewers in and keep them there,” Trautman said during the company’s latest funding round. “And companies need to be able to produce those experiences at scale and at a reasonable cost. That’s what FlixMaster offers.”
FlixMaster’s platform also makes it easier for publishers to edit their video campaigns — something that’s notoriously difficult with online video. Instead of having to manually edit and re-encode a video that’s not performing well, you can use FlixMaster’s platform to instantly edit the video and its interactive elements online. That’s something that could be very useful for non-technical marketers who want to try out multiple video campaign approaches.
On the desktop, FlixMaster has already launched interactive video campaigns for USA Networks and Cinemax. The company is working together with ICED Media for Maybelline’s new “#TheGlamourEye campaign, and it’s also powering Philips’ Click and Style campaign.
FlixMaster raised $1.1 million from Golden Seeds earlier this year, bringing its total raised to $2.2 million.