The PS4 will sell for 2,899 RMB ($468), while the PS Vita will go for 1,299 RMB ($210) in China. In addition to support from Sony's internal studios, a total of 70 third-party developers and publishers are lined up to create a "steady stream" of games for the Chinese market, Sony said in a statement.
"PS4 is expanding at the fastest rate in PlayStation hardware history" -- Andrew House
Sony has also enticed a string of Chinese developers to create games for its platforms, including Suzhou Snail Digital Technology, Shanghai Youju Information Technology, and Shanghai Kena Information Technology. In addition, Sony says it has put together a "robust after-sales service" to ensure Chinese gamers "have a smooth experience" on PS4 and PS Vita.
"PS4 is expanding at the fastest rate in PlayStation hardware history, and the global gaming community is enjoying the ultimate entertainment experience only available on PlayStation," Sony executive Andrew House said. "We are delighted that we are able to fully launch our business in China, which is a market with great potential. We look forward to delivering exciting software, convenient services, and entertainment experiences only possible on PlayStation to the many gamers in China."