Hey, another note from me today – the office is buzzing with excitement this week, as Sony Mobile has received four 2012 red dot awards in the Product Design category, along with an honourable mention!
Xperia active and Xperia ion were recognised for high quality and stylish minimalism, Smart Wireless Headset pro and SmartDock for Xperia ion scored on discreet design and impressive functionality, and then Xperia ray received the commendation for appearance and usability.
At almost 60 years young, the red dot design award is one of the world’s largest and most distinguished design competitions, receiving more than 14,000 entries from 70 countries annually. The jury of international experts evaluate entries against key criteria – degree of innovation, ergonomics, durability and ecological soundness.
We’re passionate about design, as it sits at the heart of our product development philosophy for both Xperia smartphones and Smart Accessories. Because we’re committed to style without compromising functionality or experiences – you can imagine our faces upon receiving the awards!