Guest blogger James McQuivey is vice president and principal analyst at Forrester
Research. In his new book, Digital Disruption, McQuivey teaches you how to innovate for your business and become a
You know the word digital. You also know the word disruption. These two forces have
already changed the world many times over. So you probably think you can
anticipate what happens when the two words collide, forming digital disruption.
You can’t. Digital
disruption is a bigger deal than you think—it’s a bigger deal than anyone thinks,
even those of us who study it for a living. It will affect every business, digital
or not. It will change every process inside every company. It will reconfigure
our lives at home and at work. When the digital dust settles, we will have more
of everything we want: better products at lower prices delivered in more
convenient ways, offering more engaging digital experiences.
Digital disruption has
not merely left the station, it is already a runaway train, and it’s headed
straight for you. Rather than shout to you to jump out of the way, I’m going to
encourage you to jump on and go for the ride of your personal and professional
life. In my new book, Digital Disruption,
I will hand you a ticket for the digital disruption train, along with tips on
how to make the most of your journey.
Because you don’t have
time to dawdle, I’ve cut the jargon down to as few pages as possible and packed
every chapter with new models and methods you haven’t seen before. This
material will help you understand what digital disruption really is; teach you
how to adopt the disruptor’s mindset; show you how to embrace digitally
disruptive behaviors; and equip you to take this powerful, alarming, empowering
message back to your organization so you can choose to be the disruptor rather
than the disrupted.
Everything I’ve written in this book comes from the real experiences of disruptors who have laid down the tracks for the train we’ll ride. And everything has been tested by some of the largest companies in the world, all of which are now moving down the tracks faster, with more confidence.
All aboard! It’s time to ride along with—and help create—the digitally disrupted