The Apple Worm (the name of which has almost certainly attracted the attention of Apple's lawyers by now) is an iPhone 5/5C/5S case with a built-in Lightning cable. What's so "wormy" about it? The cable lays flat across the back when not in use but can scrunch up to form a kickstand.
This is better shown than explained, so check out the developer's promo vid:
As you can see, the cable stows neatly in the rear of the case and adds a nice little splash of color. You can slide it right out for syncing and charging purposes, or bend it to prop up your phone in portrait or landscape orientation. (Surprisingly few kickstand cases support portrait, which I find invaluable for reading.)
The developers also note that you can use the ... [Read more]