You don’t need to sign-in or register to use Futureful – in fact, you can’t sign-in or register. When you first launch the app, you’ll see a seemingly random array of topics. Click on one of these, and you’ll be served a range of sub-topics that circle around it.
The latest update also reels in a whole new UI. Indeed, you can drag the little topic bubbles around the screen and ‘flick’ them out of view to surface fresh topics. ‘Playful’ is the word used by the Finnish the startup to describe its new interface and, well, I can’t think of a better word to describe it myself – it’s really a joy to use.
To read an article, simply tap or drag it up from the bottom, and you’re good to go.
Futureful actually learns about your interests based on your activity within the app. So what articles and topics you read, and even how far you scroll through an article, will influence what it serves up moving forward. And unlike search engines, Futureful never takes you back to the same result twice.
You can choose and combine interesting topics, and then share any article easily across the usual channels.
While the likes of Flipboard have carved a sizable niche in the mobile newsreader sphere, if you have no idea what you want to read then Futureful is a compelling proposition for surfacing random articles from across the Web.
“The best moments in life happen when your own choices mix with the random and unknown,” says Marko Anderson, Co-founder of Futureful. “Futureful brings that magic to the web. Its’ not just about the latest noise, the same old websites, or what your friends are into…it’s about the best stuff for you, at your own pace.”
Founded in 2012, Futureful is based between the US and Finland. While it’s iOS only for now, Futureful will be rolling out on other mobile platforms later this year.
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