Samsung has been hyping its campaign for its Galaxy Note smartphone/tablet hybrid for the past few weeks, culminating in an ad shown toward the end of Sunday night’s Super Bowl.
Whether or not you thought the ad was clever, you couldn’t miss the prominent reappearance of a technology that the gadget world has moved away from over the last five years: the stylus. That one detail has inspired a wave of backlash, with Twitter leading the charge.
The ad mocks Apple (although it never names the company) by portraying its customers as bored hipsters waiting in line for the next big thing. Various passers-by show off the supposedly cutting-edge Galaxy Note, inspiring the hipsters to leave the lineup in search for “freedom.” View it here:
Since Samsung put so much emphasis on the stylus (“It’s got a pen? This is awesome,” a character says at one point), it was inevitably the focus of the backlash on Twitter, with many users pointing out the irony of Samsung promoting “the next big thing” with technology that was popular in the ’90s. The hashtag #palmpilot even briefly became a trending topic right after the ad aired.
To be fair, the Galaxy Note isn’t purely stylus-controlled. Users control most of the phone’s functions with the touch of a finger, using the stylus for a few special features. It also uses its stylus in completely new ways, letting owners jot notes no matter what is on the screen.