The arrival of the Galaxy S4 helped Samsung outsell Apple in the U.S. for the first time since the iPhone 5 launched more than eight months ago. Michael Walkley of Canaccord Genuity notes that Samsung’s flagship device was the top-selling smartphone in May on Verizon, Sprint and T-Mobile, and second best-selling handset on AT&T, behind the iPhone 5. The Galaxy S4 wasn’t the only reason Samsung outsold its rivals, however. Lower prices for the Galaxy Note II and Galaxy S III gave Samsung the extra boost it needed to become the top-selling vendor in the U.S. last month.
“We believe dominant sales of the S4 versus other Android smartphones was driven by Samsung’s extremely strong Galaxy consumer brand and well-executed marketing campaign, as our surveys indicated store representatives often recommended the HTC One ahead of the Galaxy S4,” the analyst wrote in a recent research note picked up by Business Insider.
Walkley added that despite positive reviews of the HTC One, Samsung’s closest Android competitor doesn’t have “the brand, distribution, and marketing budget to drive even stronger sales.”