It has been revealed that the Samsung Galaxy S6 and S6 Edge sales have been far lower than expected since the devices were launched on April 10. Samsung has been fighting lackluster smartphone sales since 2014 as Apple's profits have soared. With their flagship handsets flailing, is a Galaxy S6 and Galaxy S6 Edge price drop imminent?
Samsung has reportedly shipped 10 million Galaxy S6 and S6 Edge units, meaning the combined sales of both devices has failed to reach the sales volume of the Galaxy S5 during the same time-frame. As it was the poor sales of the Galaxy S5, and Samsung disappointing performance of Samsung in 2015 in general, that informed Samsung’s design decisions for the Galaxy S6 and Galaxy S6 Edge, it has us wondering what went wrong.
“Project Zero” was the internal codename given to the Galaxy S6 / Galaxy S6 Edge during production. The S4 was Project J, and the S5 - Project K, but Samsung was going to "reboot" the Galaxy S series with the "Project Zero", and reignite the demand for Samsung flagships.
This clearly hasn’t happened, and if the the current sales figures are correct (that’s 10 million shipments, remember, not all those devices may have been sold), how is Samsung going to produce the other 60 million sales to meet its forecast for 2015?
Samsung is facing serious competition
The Galaxy S6 and Galaxy S6 Edge are expensive devices, and struggling to compete with similar-spec’d but lower-priced Android handsets delivered by the likes of Xiaomi and Huawei.
In addition, Samsung now has an even bigger competitor in China from Apple. In the past, the larger screen of devices in the Galaxy S series compared to iPhones, in addition to expandable storage and a removable battery, was enough to battle against the iPhone and pick up sales in Q2 and Q3 after an iPhone launch in Q4.
But last year the iPhone got bigger. The iPhone 6 Plus was released alongside the iPhone 6, and Apple produced record sales, becoming China’s biggest smartphone vendor. Then Samsung released the S6 and S6 Edge, and the expandable storage and removable battery options separating it from the iPhone 6 were abandoned.
If Samsung wants to create the huge sales of the Galaxy S6 and Galaxy S6 Edge throughout the year necessary to make up for the shortfall, a price drop could be its only solution. They might be great handsets, but we’d hold off on buying one just yet.
Do you think the Galaxy S6 or Galaxy S6 Edge should be selling more? Or do you think Samsung made a mistake with the design? Let us know in the comments below.