The Samsung S3 and HTC Evo 4G LTE relaunch in new colors, and rumors surface about Amazon's new smartphone.
Game of Phones is our weekly podcast that takes a look at the biggest releases, news and rumors in the world of smartphones.
Transcript: Hello everybody and welcome to this week's episode of the Mobiledia podcast Game of Phones where we discuss the latest device, news and rumors in the world of smartphones. Let's get started.
It has been a slow week for new releases, but two devices already on the market are showing their colors in a new way. Samsung is launching a red version of the Galaxy S3 exclusively for AT&T. Pre-orders have already begun and shipments are slated to start at the end of July. The device also comes in white and pebble blue, and you can learn a lot more about the S3 and all its features in last week's episode of Game of Phones.
And with that, it's time for news. Settle down, you crazy kids. Similar cheering could probably be heard coming from Google Mountain View, Calif. offices last week as its mobile platform soared to new heights. Android accounted for half of all smartphone sales in the U.S, Germany, Great Brittan, Italy, Australia, France and Spain in the 12 weeks leading up to June 10th, according to research done by the Kantar Worldpanel ComTech.
The smartphone market is proving tough to break into with Apple and Samsung leading the charge over the past few years, while other companies like Nokia, Motorola, HTC, Sony and LG all fight for what's left. However, Amazon may have the tools necessary to play with these big boys in the market, and from what I can see there are three keys to its success in the smartphone business.
1. Its Kindle branding. Since that company launched its first e-reader in November of 2007, the Kindle has become a name synonymous in the world of technology, and it proved that again last year when Amazon launched the Kindle Fire, which has seen successful sales and will probably see a follow-up device later on this year. People know the Kindle name and they'll trust it if they see it on the phone.
2. Releasing an easy to use device. We saw with the Kindle Fire, for a low price point of $200 and with its easy-to-use interface, people gravitated to it. People will do the same thing with the phone if...
If the company executes in these three areas, I believe we will look at it alongside the iPhone and the Galaxy S series in the future. But if it doesn't, it's going to end up collecting dust in Amazon's warehouses and becoming another nice shelf decoration in wireless retailers throughout the country. That's some tough analysis on a device that we're not even sure exists yet, but it's the truth.
And just like that, we are through with another episode of Game of Phones. The takeaways this week: whether you're picking up a red Galaxy S3 from AT&T or a white Evo 4G LTE from Sprint, you will still be contributing to the massive serge that Google's Android platform has been enjoying over the past few months.
Let us know what you think about the Amazon phone. What do you want to see in it? What do you think the keys to success are? And for the latest stay tuned to Mobiledia.com. Have a great day, everybody.