GM — like Ford — has dabbled in car sharing, but it's expanding that effort today with the announcements of two new programs, including one launching today in New York City. (Details on that are still forthcoming.) The second program will launch "in another US city" in the first quarter of 2016.
Automaker-supported car-sharing programs seem counterintuitive in that they undermine a company's ability to sell more cars, but if you assume that they're inevitable — and in light of ever-increasing urbanization, they almost certainly are — the prevailing logic is that it probably makes some sense to get out ahead of it and own the programs that customers are using. By all appearances, GM is on the cusp of going all-in on that.