The ad is set to Robert Preston’s “Chicken Fat,” which was originally composed for a fitness program under President John F. Kennedy. Check it out:
If you can’t see the video embedded above, please click here.
The ad makes its debut just a couple of days after Apple introduced its fitness-focused HealthKit API and Health app at its WWDC 2014 keynote.
As indicated by its concluding title card, “Strength” is part of Apple’s “You’re more powerful than you think” campaign. Pointing out the many capabilities of the iPhone, the campaign kicked off last April with a TV ad titled “Powerful.”
Both ads are likely the creations of Apple’s in-house advertising team, which, according to a report earlier today, was formed as the company began its shift away from longtime collaborator TBWA\Chiat\Day.