LONDON — We arrived at the Friday morning iPhone 7 launch in London to a dismal scene of maybe 10 people huddled under umbrellas outside the Convent Garden Apple store.
In previous years, diehard Apple fans have stood in line for hours and even days to get their hands on the latest gadget.
SEE ALSO: iPhone 7 and iPhone 7 Plus: the review
This year, they couldn't even be bothered to queue.
Image: lindsay davis/mashable
Image: liza hearon/mashable
In London, last year's launch of the iPhone 6S saw a similarly depleted turnout and around the world the lines have grown noticeably shorter. Read more...
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