Gold seems to be becoming a bit of a thing in the smartphone world. Following the launches of both the gold iPhone 5s and gold Galaxy S 4s, HTC today officially took the wraps off of a gold version of its One flagship. Unlike the 18-carat gold model that debuted in October, this new HTC One is actually just gold-colored, meaning that it should be much easier to acquire than its precious metal-coated counterpart.
This new gold HTC One features a spec list that’s similar to the four other models that we’ve seen HTC introduce to date. That includes a 4.7-inch 1080p display, 1.7GHz quad-core Snapdragon 600 processor, 4-megapixel UltraPixel rear camera and Android running beneath HTC’s custom Sense user interface. One feature that this gold HTC One does have over its silver, black and red siblings? The bling factor.
HTC anticipates that the new golden One will roll out across Europe with several different partners. That’s about all we’ve got to go on when it comes to this device’s availability right now, which is kind of a bummer considering our recent obsession with gold smartphones. Here’s to hoping that we’ll hear more soon.