Different users have different choices, you won’t find everyone who loves an iPhone buy it in gold color. Apple recently unveiled the iPhone 5S and announced that the smartphone will be available in a gold color. Soon after that photos of an alleged gold HTC One surfaced online. According to a Russian website, the device will go on sale in the country for more than $3,000. That’s quite a lot for a HTC One, but the price is justified by the fact that this particular HTC One variant actually contains real 24 carat gold.