Now, that Apple made the gold color officially cool, HTC is following rapidly to cash in on it. And they aren’t doing just the color, they are covering One in real gold.
That rumored gold HTC One, some leaked parts from China last week suggested is in the works? HTC just made it real. They are bringing it to Russia… for a whopping $3090!
Yes, you read that right – HTC One Gold Edition will cost almost 4 times as much as normal One.
To be fair, HTC went out of its way to make One Gold Edition feel exclusive, and appeal to the rich over there, and around the world. Each device will come with chassis covered in 24-carat gold, certificates of authenticity, and exclusive boxes made of oak.
The device insides remain the same: Qualcomm Snapdragon 600 CPU, 2GB of RAM, 32GB of built-in storage, 4.7” Full HD display, Ultrapixel camera, and so on.