When the Nexus 6 was released, given its impressive hardware specs, it was sold out pretty quickly. Back then Google promised that they would try and get it restocked every Wednesday via the Google Play Store, but like we said with its popularity, inventory of the handset depleted pretty quickly.
However it seems that it wasn’t just the popularity of the handset that was to blame, but Google’s management of it. Speaking during Google’s Q4 2014 earnings call, Google’s CFO Patrick Pichette was quoted as saying, “We also faced a few real challenges as well. While the Nexus 6 was very well received as a new phone, we had real issues and were unable to secure sufficient inventory to meet the demand that we had forecasted.”
It’s interesting to see that despite the huge hike in price of the Nexus 6 compared to its predecessor the Nexus 5 where the phone was subsidized by Google, customers still flocked to it and purchased it regardless. As it stands the Nexus 6 still runs out of stock every now and then, but it wasn’t as bad as before.
In any case we can only hope that Google will have learnt from this and that with their next-gen Nexus handset, whatever it is going to be called, Google would have figured out how to better manage their supply.