Google is bringing its most interesting mobile application to its biggest competitor’s phones. Starting today, the Google Now personal assistant application will be added to the Google Search app for iPhone and iPad.
Of course, Google Now will still be a better experience on Android, where it is built into the latest operating system and is accessed via a upswipe motion, along with live-updating home and lockscreen widgets. Not gonna happen on an iPhone.
But iOS users will be able to use 22 of the 29 currently available Google Now “Cards” at launch. That includes proactive personalized alerts about upcoming appointments and traffic, sports scores and news alerts, and information about nearby attractions and places where people often take photos.
Nine-month-old Google Now is really only useful if you actively use the Google suite of services — Gmail, Google Calendar, and Google Search, especially.
(If you want a non-Google product that does some of the same things, other options include Tempo, EasilyDo and Sherpa.)
And, again, some of Google Now’s most advanced new features — like one that integrates searching for a movie to watch at the theater, buying a ticket on Fandango, and then scanning a location-aware mobile ticket that automatically appears in the vicinity of the theater — are still only for Android. We’re told to expect upcoming new Google Now “Cards” on Android first, and then see them added to iOS later.