Being able to sign up for a product before it is actually available is not a new sales strategy and is actually used quite often in the smartphone industry. Google has been working to bring a similar strategy to their Play Store. For example, Avengers: Age of Ultron was made available for pre-order at the same time it hit theaters. Now Google is bringing this feature to the Apps portion of their marketplace.
The first title to get this treatment comes from Glu Mobile and is the companion app to this summer’s new Terminator franchise entry. The game is Terminator Genisys: Revolution and is now listed in the Play Store. Where users may normally find the Buy or Install button, they are greeted with a “Pre-register” button. This does not commit a user to buying the title – it merely sets up a notification for when the title is released.
With regard to Terminator Genisys: Revolution, it will be a third-person shooter set in the year 2028. Players will be tasked with helping John Conner escape from a Skynet prison camp and take the fight to the machines. Besides all of the weapons and locations, users will be able to fight next to characters from the movie.
If you are interested in the game, head over to the Play Store and get pre-registered. No availability date is listed, but it will likely be close to the release of the movie which is scheduled for July 1st.