Pages Google is in talks to acquire the 6-year-old Songza, a Long Island City-based music curation and streaming service with 5.5 million active users, two sources told The Post.
Google is reportedly offering to buy Songza for just around $15 million. That’s admittedly a tiny amount compared with the valuations of its chief competitors: $4 billion for Spotify (which has 10 million active users) and $5 billion for Pandora (which has 77 million active users). Of course, there’s also Beats Music, which Apple recently acquired along with Beats Electronics for $3 billion.
Whether Songza takes Google’s offer, such as it is, is yet to be seen. Both parties declined to comment for the Post’s report.
Songza sets itself apart from most other streaming services with its focus on offering playlists created through curation rather than algorithms.
Should the acquisition push through, Google will likely use Songza to boost its music streaming offerings, which includes Google Play Music.