Google is reportedly in talks to acquire Softcard (formerly Isis) in a bid to better take on Apple Pay.
As reported by TechCrunch, the Internet giant is eyeing a deal to purchase the mobile payment company for under $100 million.
If the deal pushes through, it would result in a partnership between Google and the group of top U.S. wireless carriers that started Softcard in 2010, which consists of AT&T, Verizon, and T-Mobile.
Using the same contactless NFC technology that powers Apple Pay, Softcard lets customers tap to pay at stores through its official app, which is available for Android and Windows Phone devices but not for Apples iPhone.
Google itself already has a mobile payment service in the form of Google Wallet, launched in 2011. But its yet to gain widespread adoption, not unlike Softcard (whose grotesque spokesperson, shown in the video below, is likely not helping to attract more users).
If you can’t see the video embedded above, please click here.