Google has released a new ad for their Samsung-built Nexus 10 tablet called "New Baby". It shows the kind of deft polish and product packaging Google's able to put together now -- far, far better stuff than the off-key, borderline creepy ads of the past, and almost Apple-calibur in its quality and content. It's close to the early iPad 2 ads in feel -- very human, very resonant, and very experiential.
For their part, Apple has switched from experiential, Peter Coyote voiced spots to a lighter, funner, almost iPod-esque style for their latest ads, showing keywords and first- and third-party apps off at an almost blipvert pace.
To be fair, Google still suffers from a daunting paucity of tablet-class apps, so they may simply not have much to show when it comes to big apps for the big screen, at least not anything approaching the tens of thousands of great tablet apps available for the iPad.
To their credit, however, Google does show Nexus 10 features unavailable on the iPad, like multiple user accounts and multiple window environments. I don't know if they show them off well enough -- the glimpses are fleeting and the importance of the differentiation isn't always clear -- but they do show them off. These are often high-up on some pro-user/greek want lists, but every time they've been used as differentiation to compete with the iPad, they've failed. Hard.
One line of thinking is that mainstream iPad customers don't want desktop-like experiences. The added complexity is actually off-putting, intimidating, confusing, or otherwise unwelcome on the even more personal post-PC. The other is that they simply haven't, to date, been made or marketed well.
The Nexus 10 is made well, and if this ad is any indication, Google seems to have learned to market it better, so could we finally start to see if people really want more desktop-like tablets, or if part of the iPad's appeal is that it's decidedly not a desktop?
Check out both Google's "New Baby" and Apple's latest "Together" spot below, as well as Apple's classic "We believe" and let me know what you think. Which type of ad to you prefer, and which feature set is more compellingly shown off?