“We think this toy is the worst of the worst,” says Josh Galin, associate director for the Boston-based Campaign for a Commercial-free Childhood. The group has collected more than 1,400 signatures for a petition asking Mattel’s Fisher Price unit to recall the infant seat.
A Mattel representative was not immediately available for comment.
While there are other products aimed at toddlers and young children, Galin said he is shocked to see the iPad aimed at newborns, especially in a setting where they are strapped down and essentially forced to stare at the screen.
“They are not going to be complaining or crying or asking for the attention that they need,” Galin said.
Galin says his group backs the American Academy of Pediatrics recommendation discouraging all screen time for kids under two.
The 13-year-old group gives a satirical award to what it deems the worst products aimed at kids, with this year’s dubious honor going to a toilet-training potty that also includes an iPad holder. But, Galin said, the bouncy chair is even worse.
“This product was so potentially harmful it wasn’t appropriate for our award and demanded a much stronger response, which is why we are calling for a recall,” Galin said.