Liberal newshounds and Charlie Brooker fans can rejoice come this Autumn when The Guardian and Observer will launch as an Android app.
The pair of British newspapers have already been redesigned for the Amazon Kindle from their Apple App Store incarnations with subscriptions starting from £9.99 a month in the UK and the bizarrely cheaper $9.99 a month in the US.
Expanding their availability across app marketplaces is a crucial tenant of The Guardian’s future online strategy with 10 per cent of the firm’s total traffic now coming from mobile web sites. The publications are set to be available in over 100 countries through the Kindle for the somewhat pricey $17.99 a month. This is a strategy expected to be repeated for their Android launch which will continue the original app’s retooling for Kindle.
“Rather than simply replicate the newspaper design for iPad, this project has provided an opportunity for us to redesign the newspaper exclusively in tablet form,” commented Guardian representative Kirsten Broomhall.