There are many things a business could do to help itself improve, and thanks to this day and age, injecting a bit of modern technology might just be what the doctor ordered. In an interview with OpenForum, Guess? CIO Michael Relich recounted that with the introduction of the iPad in stores, and with iPod touch’s being used to accept credit card payments and such, Guess? retail stores began to see improvements almost immediately. According to Relich:
Well, our buyers saw an improvement immediately. Instead of just seeing a number on a spreadsheet, our iPad app allowed them to see the specific coat, pant or dress accompanied by a photo and where it was selling. Suddenly, they were going into stores with a much better idea about what to do and how to act to improve the store.
For shoppers, our engagement went through the roof after we installed iPads in the stores. People instinctively go up to the device and use it to find out-of-stock merchandise or track their loyalty program points. We’ve gotten great feedback.
Pretty interesting – what do you guys make of it? Do you think that by introducing iPads (or tablets in general) to retail stores that it could help with customer engagement and improve the retail experience?