"Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel," the company wrote in the caption for a YouTube video introducing the new logo.
Although the logo change seems simple, the company gathered designers from all across the country to meet in New York for a "week long design sprint," the company says in a post on its design blog. But before Google decided on its new look, it went through a few other logo choices.
Here's an image of some that didn't make the cut, which Google posted on its design blog:
You'll notice Google experimented a lot with Material Design, the new type of design language Google introduced in the previous version of Android that emphasizes bold colors. The company also played with multicolored letters too.
Now here's Google's actual new logo shown above the old one: