Less than a month ago, hundreds of Apple fanboys flanked a Manhattan flagship store in the Meatpacking district to get their hands on the new iPad. Rather than embracing the new product, that store is still stuck on the iPad 2 ... or that's at least what the gigantic billboard it has for the old tablet would imply.
While the iPad 2 is certainly still in stock, it's just a little surprising that a company that is known for forward-thinking advertising and never looking back at old products hasn't updated its outdoor media-buying schedule. (In case you've just emerged from a cave in Bhutan, Apple recently launched the third version of iPad, the New iPad.)
Steve Jobs was one of the most innovative minds not only in tech, but in advertising as well. He literally got the world to "Think Different." So as Ad Age pointed out when it noticed the billboard, every single Apple advertising move has been scrutinized since Jobs' death, "Would Mr. Jobs' ... be OK with last year's iPad on top of a flagship store in Manhattan?"