The definitive guide to Apple's reinvention of the phone: From the original iPhone to what comes next!
Apple introduced the original iPhone back in 2007, instantly obsoleting every other smartphone on the planet in every way that mattered. Over the next two years, with the iPhone 3G and iPhone 3GS, Apple increased functionality while simultaneously lowering price, taking the smartphone fully out of the niche and making it mainstream. The iPhone 4 and iPhone 4S continued that evolution, bringing support for broader carriers and faster speeds, better displays and new, natural language interfaces. The iPhone 5 took manufacturing to new levels and the screen to new heights, but most importantly it set the stage for what's coming next - iOS 7, the iPhone 5s and iPhone 5c, and more. Before we embark on that brave new future, however, we're going to take a look back. This is the story of Apple's revolutionary phone. Of Steve Jobs' phone. Of the iPhone. And for many of us, our phone.
Note: For length reasons we've broken this piece into separate articles and sections. You can jump to a section via the links below, or read through for an overview and individual links below.
On January 9, 2007 the late Steve Jobs put sneaker to Macworld stage to give one of the most incredible keynote presentations of his life - a life filled with incredible keynotes - and in the history of consumer electronics. There, he said he would be introducing a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device. But it wasn't three products. It was one product. We got it. It was the iPhone.
History of iPhone 3G: Twice as fast, half the price
At WWDC 2008 on June 9, after finalizing the details of the upcoming App Store, and summing up the original iPhone's achievements, the late Steve Jobs dove into the next challenges Apple had to face, the next mountain they had to climb. On the surface, they were obvious even before Jobs bulleted them on stage - 3G, Enterprise, third-party apps, more countries, and more affordable. The software changes came as part of iPhone OS 2.0. The hardware, iPhone 3G.
Steve Jobs didn't give the WWDC keynote on June 8, 2009. He was away on medical leave. So, a team of Apple executives soldiered on without him. That included Senior Vice President of Worldwide Marketing, Phil Schiller, who's task was to fill the biggest New Balances in the business, for what was becoming Apple's biggest business. Schiller started off quoting Time Magazine's praise for the last generation, "the phone that has changed phones forever." He'd go on to make that phone more affordable forever, while also introducing its successor. It boasted twice the speed, both for processing and data networking. It was the iPhone 3GS.
Steve Jobs returned to the WWDC keynote stage on June 7, 2010. He'd introduced the iPad earlier in the year, and kicked things off with an update on how it, and the App Store had been doing. Then he turned his attention to iPhone, and after recapping Apple had done to date, he began on what would come next. It had over 100 new features. It has an all-new design, an all-new camera, and an all new screen resolution. It was hot. It was the iPhone 4
Nothing about 2011 was normal for Apple. Tim Cook had introduced the Verizon iPhone 4 at the beginning of the year and Apple had finally shipped the white iPhone 4 by spring. But unlike previous years, WWDC 2011 came and went with nary a mention nor a glimpse of a new iPhone. Steve Jobs went on medical leave again, and in August resigned as CEO. He passed away on October 5, 2011. Just the day before Apple's new CEO, Tim Cook, SVP of Marketing Phil Schiller, and other executives valiantly took the stage at a special media called "Let's Talk iPhone". There, under tremendous emotional strain, they introduced the most amazing iPhone yet. The iPhone 4S.
History of iPhone 5: The biggest thing to happen to iPhone
WWDC once again came and went without any new iPhone announcements, re-affirming that that 2011 hadn't be a fluke. Fall was the new summer. So it was that Apple announced another iPhone event for September 12, 2012. There Apple SVP of worldwide marketing announced the biggest thing to happen to the iPhone since the original iPhone. Big as in in thinner and lighter. Big as in screaming fast LTE. Big as in a taller screen. Big as in the iPhone 5.
History of iPhone 5c: The most colorful iPhone yet
The invitation for Apple's 2013 iPhone event played off the dot motif from the whimsically animated video Tim Cook had shown off at WWDC, the one that expounded on Apple's core values and beliefs, and what they're willing to put their signature to. But unlike the stack black and white of the video, the invitations dots were in bright, bold color. So it was that on September 10, 2013, when Tim Cook took the stage, he announced that unlike almost every year previously, Apple wasn't going to lower the price of the previous year's black- and white-cased iPhone 5. That year the business had grown so large, Apple was going to replace with something new. With something fun. With something colorful. With the iPhone 5c.
History of iPhone 5s: The most forward thinking iPhone ever
Apple's event on September 10, 2013 was unique in their history — they introduced not one but two new phones on stage that day. The first was a re-imagining of the previous year's model in a new, more colorful form. It was the past made present. The second was all about the future. It was, as Phil Schiller called it, the most forward thinking iPhone ever. It was the iPhone 5s.
Apple will be holding its annual fall event - now an iPhone event - on September 9 in Cupertino, California. There, it's widely anticipated they'll announce their next generation iPhone 6 in at least its 4.7-inch incarnation and perhaps its 5.5-inch one as well. It should have a new, more rounded design to better make use of bezel gestures, near-field communications (NFC) to tie into its new mobile payment solution, new optics for its camera, and perhaps some other new features. Despite a steady stream of rumors and leaks, nothing is official until an Apple executive holds it up on the keynote stage.