The 2010 decision by Apple to stop supporting Adobe Flash as a platform for its mobile devices led to a very public war of words between the two companies, both of whom levelled furious accusations at the other and which saw the late Apple founder Steve Jobs take to the company’s website to post a letter which detailed Apple’s reasons for ending its long professional association with Adobe.
The decision also greatly impacted on those Apple users who wanted to play iPad casino and iPhone casino games using their devices, as the majority of the mobile casino options available from the major companies were designed to use Flash. One company that proved to be ahead of the game was www.OnlinecasinoAustralia.com.au, which had already begun to develop an HTML5 option for its mobile casino games, alongside the Flash one for people using devices with Android OS, when the feud broke; and with Apple iDevice users accounting for 15% of the company’s customer base, Online Casino Australia had to get the HTML5 platform ready quickly.
The company has subsequently gone on to make use of both the Adobe and HTML5 platforms for its mobile casino games and, with Online Casino Australia having chosen to incorporate Adobe Air into its platform for the Android OS, online gamers using devices with this operating system were able to easily access the software. The decision to make its games accessible via HTML5 – which most dismissed at the time – has proven to be a bright one for Online Casino Australia, as its customer base amongst users of Apple iPhone and iPad devices rose to 20%.
Furthermore, it turns out that the decision taken by Apple to reject Adobe Flash for its mobile devices has had lasting impact on the mobile gaming industry, with Adobe having announced that it is set to abandon the platform for Android OS upgrades – beginning with Android 4.1; which is set to make Apple’s HTML5 the primary platform for mobile gaming, and makes the decision by Online Casino Australia to embrace the system, at a time when Android users accounted for the vast majority of its profits, seem remarkably prescient.