When it comes to a successful iPhone app, you can have all the knowledge about the latest iOS SDK and all other software and technologies that can help you build an application that comes good on all client requirements. But, even this does not guarantee an app that is successful; the reason being that a purely client centric app is never able to scale the popularity charts.
This is because the iPhone app does not meet end user expectations. It is only if the app meets the expectations of the end users that it will succeed. Let’s go through some tips that help developers get to know the audience in a thorough and incisive manner.
Think like the Audience
The first step is to think like you are the end user of the iPhone app. Now, that you have got into the shoes of your users, you can begin to identify the features and functionalities that you will want to make a part of the app. When you think like a user, you will be able to develop an iPhone app that is perfectly aligned with the requirements of the end users.
This is a long and tedious process, but something that you need to accomplish at all costs. You need to create a questionnaire and distribute it amongst your target audience. The answers to your questions will help you get an idea of what they want and more importantly what they don’t need. You need to take your time thinking about the questions that you want to ask. They must be to the point and should be easily understood by the people who participate in the market research.
Understand the Market
This is yet another facet of market research and this time you are trying to understand the working of the market. You need to know more about the market in terms of the competition the iPhone app is going to face and also get an idea about the client’s ( you are going to develop the app for someone) competitors. If they are using an iPhone app to market their business, you need to go through these apps to zero in on their strengths and weaknesses.
Another factor to consider while trying to understand your market is that you also need to go through the iPhone app that are a part of the category that you are going to submit your iPhone in. You need to go through some of the popular apps in the category, where your iPhone app is going to be placed and try to understand the reasons for their success.
Forming a Target User Group
Form a group of target users and brainstorm with them with respect to the iPhone app concept that you have thought of, and the kind of functionalities that you are bringing to them. Every user has a specific opinion about the kind of iPhone app he/she wants to use and therefore will offer you their take on your concept and whether they are happy with it or not. This will allow you to fine tune your iPhone app concept and ensure that you are bringing to your users, the kind of features they want and will appreciate.
These are just some of the ways and means that will allow you to enter the mind of your target audience and understand what they want from your iPhone app, and deliver on the same. If you don’t take time out to know more about your audience, there is no way in the world that you will be able to create an iPhone app that is user friendly and is all that they wanted it to be. This is the only way that you can ensure the success of the app, so this is something that you shouldn’t ignore.
Dustin is a mobile app developer working with MyFirstMobileApp and is an iPhone application development expert. His in-depth knowledge of developing an iPhone app has allowed him to get a better understanding of the working of the world of iPhone application development. He loves sharing his knowledge with people who want to know more about the development of successful iPhone apps.