Microsoft has been heavily promoting its touch-centric browser since the launch of Windows 8. Internet Explorer 10 features a "chrome-less" interface intended to remove browser distractions and keep the user focused on the content. It's also gesture enabled, enabling users to pan, zoom, and swipe between pages. To get the browser to this point, Microsoft had to discover what exactly consumers were looking for from a tablet browser. The answer lay with iPad users.
Why “touch” first?
The goal behind making the browser touch-centric was to give it the same appeal and functionality of applications on tablets. "We did some research on consumer browsing and interaction," said Roger Capriotti, director of marketing at Microsoft, in a phone call with Ars Technica. His team had discovered that many users spend most of their time browsing and reading websites on the iPad through Safari rather than using an application that was available for a specific site.
"When folks read news sites on iPad, they're more likely, for example, to go the New York Times website in Safari than to download the [app] for iPad," explained Capriotti. "We realized that the tablet browsing experience is often left unstellar compared to the apps experience that you might have on these devices."