The iPhone 5 is made with a level of precision you’d expect from a finely crafted watch, not a smartphone, says Apple’s marketing collateral. It ain’t just marketing talk. From these gorgeous shots to hands-on reports, everyone seems to agree that Apple has outdone itself with this year’s iPhone in terms of shininess and smoothness.
In order to avoid being leapfrogged by competition (the Galaxy S III feels pretty solid in one’s hand, doesn’t it?), Apple really upped the ante on build quality, traditionally its area of expertise. The manufacturing precision and craftsmanship that go into mass-producing these new iPhones is enough to give any gadget maker a pause.
From the handset’s lightly textured back to its highly polished chamfered edge with a nice sheen to it, Apple felt so confident in its manufacturing prowess that the company saw fit to brag about the unique production techniques it developed itself in order to build this phone…(...) Read the rest of How the iPhone 5 is made