Earlier this week, we all had a good laugh at the seemingly sheepish iPhone fans who were standing in line outside the Apple Store on 5th Avenue in New York to wait for the iPhone 6 days before it’s even set to be announced. It turns out, however, that those alleged “iSheep” are a lot smarter than we thought and will themselves be laughing all the way to the bank.
Quartz did some good detective work on the four people who were caught on camera this week camping outside the New York Apple Store and learned that they were actually being paid to stand there as part of a guerilla marketing tactic to gin up publicity for their companies.
“Joseph Cruz and Brian Ceballo arrived in front of Apple’s glass cube on Fifth Avenue in Manhattan on Sunday, August 31st,” Quartz reports. “They brought tarps, chairs, sleeping bags, and lots of T-shirts for BuyBackWorld, an online electronics retailer. BuyBackWorld is picking up their food bill for the three-week urban campout. The company is also paying for the iPhone 6 of their choice, assuming that’s what Apple unveils at its event next week and begins selling, as expected, on Friday, Sept. 19th.”
In addition to getting free food and a free iPhone 6, Cruz and Ceballo also figured out how to score an additional $2,500 from a company called Video Medicine, which Quartz reports sent two people of their own to wait outside the store. Video Medicine apparently thought it had sent its two people up early enough to be first in line for the iPhone 6, but lo and behold, Cruz and Ceballo were already camping out by the time they arrived. The company decided it was worth it to pay the two $2,500 just so its own people could jump ahead of them in line by one spot.