Apple hasn’t yet launched its rumored iPad mini, let alone announced it, but supply chain chatter suggests that the device has hit manufacturing snags ahead of its debut this month, and things may not be going as planned.
Reporting from supplier meetings in Taiwan, Topeka analyst Brian White says component yields for the device, which is expected to have a 7.85-inch liquid-crystal display, have been “frustrating,” and could leave Apple unable to meet early demand — at least initially.
“Despite continued yield challenges, the supply chain feels the much anticipated iPad Mini is on track to reach acceptable volume levels for a launch over the next month,” White wrote in a note to clients Thursday. “That said, we believe that supply constraints will initially hold back the full sales potential during the first month or so of the launch.”
Which is not to say that Apple isn’t going to sell a lot of iPad minis, particularly if it prices the device aggressively — say, somewhere between $249 and $300. White says he’s confident Apple can sell five million to seven million iPad minis.