They’re finally official. After months of anticipation, Apple debuted its new top-of-the-line smartphone, the iPhone 7, at an event in Cupertino, California. And the iPhone maker didn’t stop there: it took the wraps off the Watch Series 2, the wearable follow-up to last year’s Apple Watch.
If you have your heart set on a shiny new iPhone 7 or Watch Series 2, the good news is that you won’t have long to wait. Both will become available this month, in September, and begin shipping in the next few weeks. There are exceptions to depending on model, of course, but it seems Apple has taken great pains this year to ensure the buying process proceeds as smoothly as possible.
If you’re wondering just when, where, and how you can get your hands on Apple’s latest, not to worry. We’ve compiled a handy, up-to-the-minute guide with all the relevant availability and pricing details.
How to pre-order the iPhone 7
If you’re ordering the iPhone 7 directly from Apple, you’ll want to get your wallet ready — the Cupertino company’s launching pre-orders on Friday, September 9 at 12:01 a.m. PT (3:01 a.m. ET). Both iPhone 7 models will launch on a dedicated page, apple.com/iPhone7preorder, and in the Apple Store app on iOS devices.
Brick-and-mortar availability begins a week later, on September 16.
The advantage of ordering from Apple, is that the company offers a myriad of iPhone 7 configurations to choose from. You can select from every color of iPhone including jet black, black, silver, gold, and rose gold. And you can choose between any of the iPhone 7’s three storage capacities: 32GB, 128GB, and 256GB.
But ordering from Apple isn’t without its pitfalls. Demand is typically high — new iPhones have been known to sell out in a manner of minutes. And it’s not necessarily the most economical option. If you’re planning to grab an iPhone 7 unlocked, here’s how the pricing breaks down by model:
iPhone 7 Plus
iPhone Upgrade Program
The price tag is more digestible if you’re a paying member of Apple’s yearly upgrade program. Fees are monthly and extend over a two-year period, and Apple’s premium warranty program, AppleCare+, is included in the purchase price.
iPhone 7 Plus
The catch? Not everyone is eligible. If you’re an existing member of the upgrade program, you need to have purchased an iPhone 6 or 6S a minimum of six months ago and paid the equivalent of 12 paid installments to pre-order. If you’re not, you cannot enroll online — you’ll have to visit an Apple store and do it in person.
iPhone 7 carrier availability
Carriers typically offer incentives in the form of discounts, pack-ins, and other special offers for customers who pre-order from them directly. Most offer more flexible payment plans, too, in some cases waive fees or arrange trade-in deals. And their stock’s often more plentiful, too — historically, ordering the newest iPhone from a cell provider’s website has been far easier than doing the same from Apple.
Here’s what’s been announced so far:
Sprint will offer iPhone 7, iPhone 7 Plus, and pre-orders beginning at 12:01 a.m. PT (3:01 a.m. ET) on September 9.
Both phones will be available for purchase unlocked at full retail, or $650 for the iPhone 7 and $770 for the iPhone 7 Plus. And alternatively, you’ll be able to opt for a payment in monthly installments — $27.08 per month over 24 months for the iPhone 7, and $32.08 per month over 24 months for the iPhone 7 Plus.
Sprint’s launching a trade-in promotion for new and existing postpaid customers: a free 32GB iPhone 7. Hand over a working iPhone 6, 6S, Samsung Galaxy S7, or S7 Edge and you’ll get a gratis iPhone in exchange. You’ll have to sign up for a rate plane like Sprint’s Unlimited Freedom or an equivalent, but the carrier’s knocking 50% (through May 31, 2018) off the price of most Verizon, AT&T and T-Mobile standard rate plans.
The iPhone 7 will also launch on Sprint’s iPhone Forever program. Payments on the plan are spread over an 18 month period, but with an eligible trade-in, you can finance the iPhone 7 as little as $1 per month, and, after you’ve paid the equivalent of 12 monthly installments, exchange it for the inevitable new one.
Verizon will offer the iPhone 7 and iPhone 7 Plus on pre-order the same time as Apple: on Friday, September 9, at 12:01 a.m. PT (3:01 a.m. ET).
Both phones will, same as Sprint, be available for purchase at full retail or in 24 interest-free installments over a two-year period. But Verizon’s offering an alternative in the form of an iPhone upgrade program all its own. If you’re on one of the carrier’s monthly financing programs and pay off at least 50 percent of your current device, you’ll be able to turn it in for an iPhone 7 or 7 Plus.
In addition, the Verizon’s offering a trade-in promotion that’ll net you up to $300 toward the purchase of an iPhone. Your phone, as you might expect, must be in working condition to qualify.
T-Mobile, like its carrier competition, will offer the iPhone 7 and iPhone 7 Plus for pre-order on Friday, September 9, at 12:01 a.m. PT (3:01 a.m. ET).
The Magenta carrier will have both models on offer at full retail price, optionally payable in 24-month installments.
In addition, though, T-Mobile’s offering zero down on a 32GB iPhone 7 to customers who trade in their old devices. The iPhone 7 Plus with the same trade-in will be $120, and you’ll be able to upgrade the storage of either model to 64GB or 256GB for an additional $100 to $200, respectively. If you have $650 in trade-in value, for example, the 256GB iPhone 7 Plus would total $320.
The remainder of the device’s is divided into 24 equal installments.
The iPhone 7 will also be made available through T-Mobile’s Jump! On Demand program. In exchange for regular payments over the course of 18 months, you’ll be able to upgrade from your current phone up to three times in a 12-month period.
AT&T will offer pre-orders for the iPhone 7 and iPhone 7 Plus beginning on Friday, September 9, at 12:01 a.m. PT (3:01 a.m. ET).
If you’d rather not pay AT&T full retail for the iPhone 7 or 7 Plus, the carrier’s offering two payment plans: AT&T Next and AT&T Next Every Year. The former lets you spread the cost of the iPhone over 30 months, and, after 80 percent of the total price has been paid off, trade it in for a new model. AT&T Next Every Year, in contrast, divides up payments into 24 monthly installments and lets you upgrade after 50 percent of the phone’s paid off.
How much you pay at time of purchase depends on the results of a credit check. It’s typically between $0 and 30 percent, though AT&T hasn’t announced specific pricing for the iPhone 7 and 7 Plus.
Cellphone carriers aren’t the only places offering deals and discounts on the iPhone 7. Retailers, too, are looking to cash in on the Apple craze. Here are the chains that have announced promotions so far:
Best Buy will launch pre-orders for the iPhone 7 and 7 Plus on 12:01 a.m. PT (3:01 a.m. ET) on September 9. No surprise there.
But the retailer’s offering trade-in pricing, too. An unlocked 16GB iPhone 6S Plus in good working condition will net you $350, while an iPhone 6 Plus of the same storage capacity gets you $250. You can estimate your phone’s worth using Best Buy’s online tool.
Payouts is in the form of a Best Buy gift card.
Target will likely make the iPhone 7 and 7 Plus available for pre-order on launch day, September 9, but the retailer has yet to announce availability details. In fact, as of publication time, the retailer’s mobile pre-order page was offline. We’ll update this post if things change.
The Apple Watch Series 2 will follow on the heels of the iPhone 7, if all goes according to plan.
Pre-orders are set to begin Friday, September 9 — same as the iPhone — at 12:01 a.m. PT (3:01 PT). Those orders will begin shipping on September 13, and hit store shelves on September 16.
Apple has the Series 2 in a wide array of styles, colors, and materials. Here’s how the base models are priced:
Series 2 Watch Aluminum
Series 2 Watch Stainless Steel
Series 2 Watch Edition
Some accessories command a premium, of course. Apple announced a collection with luxury accessory maker Hermés, for instance, that has a variety of leather watchband models between $1,150 and $1,500. And some of the off-the-shelf combinations aren’t much cheaper: the Gold Aluminum Case with Toasted Coffee/Caramel Woven Nylon starts at $400 for 38mm; the Stainless Steel Case with Midnight Blue Buckle starts at $750 for 38mm; and the Space black Stainless Steel Case with Space Black Link Bracelet is $1,050 for 38mm.
The Watch Nike+, a special edition of the Watch Series 2, packs hardware and internals identical to the off-the-shelf models. But uniquely, it sports a perforated, rubberized band that comes in four colors, plus “streamlined” software with shortcuts to activity tracking and Nike’s various fitness apps.
And there’s a new top dog among Apple Watch models: the Series 2 Ceramic Edition. It replaces the pricey ($10,000) 18-karat Gold Edition, and features material that Apple contends is “four times harder than steel.”
In an unexpected twist, Apple’s keeping the first-generation Apple Watch around. It’s dropping the starting price to $269, and packing the same dual-core CPU that’s debuting with the Series 2.