Samsung is beefing up the Galaxy S3 with a quad-core chip for smoother performance for gaming and multitasking, taking aim at Apple and its next-generation iPhone.
The Galaxy S3 will raise the bar for smartphone power with the Exynos 4 Quad processor, which doubles the speed of the S2. Samsung has yet to announced a launch date, but analysts expect it to beat the iPhone 5's fall release by at least a few months.
Samsung is taking a big leap forward by being one of the first companies to launch a quad-core phone -- and doing so with its flagship device, the S3. Over the past two years, the company has emerged as Apple's primary competition in the smartphone business, and releasing a quad-core device before the iPhone maker helps set it up as a true innovator.
Apple is now faced with the task of matching and surpassing its competitor's technology, rather than the other way around.
The Galaxy S3, with the extra power of the Exynos 4, represents a significant leap for smartphones -- by improving every task that users do on their devices. The S3 will easily outperform current top-of-the-line handsets like the iPhone 4S, and the Exynos 4 will make games look and run smoother, load the most complicated websites without a hitch and make demanding tasks like video streaming effortless.
Quad-core chips will go a long way to improve the performance, but the real difference maker will be in multitasking. For example, the Exynos 4 will allow users to stream videos and download apps in the background seamlessly. It's this ability to multitask and offer more true PC-like power that will truly set apart a quad-core device from a dual-core device.
Apple is expected to counter with a quad-core iPhone later this year, but Samsung's ability to launch its device first will go a long way in proving the company is leader in the smartphone industry, not a follower.
In addition, HTC and other rivals have announced quad-core devices later this year, but Samsung's Galaxy S3 is the most high-profile handset confirmed to feature the new hardware.