There are more than 550,000 podcasts on Apple Podcasts. In the United States alone, about 44% of people have listened to at least one podcast — that's nearly 150 million people. And the average listener listens to seven podcasts a week.
But how do these listeners find, download, and subscribe to these podcasts? We'll take you on a journey to the land of Apple Podcasts to answer that question.
On our journey, we'll show you how you can subscribe to Business Insider's new podcast: Household Name.
Household Name tells the surprising stories behind the biggest household name brands. Host Dan Bobkoff brings us tales of tragedy, love, strange histories, unintended consequences, and accidental success. And in each episode, we find out how these brands changed our lives — for better or worse.
You won't want to miss an episode, so follow these easy steps to learn how to listen.
The Apple Podcasts app is automatically downloaded on iPhones and iPads. If you've never seen it before, it's probably in your Utilities folder.
Step 2: Go to the Search tab, and type in what you're looking for. In this case, Household Name.
There are more than half a million podcasts, so it's easiest to search for the title of the podcast if you know what you're looking for. Click the "Search" tab at the bottom right of the app, type in the name of the podcast ("Household Name"), then click search.
Step 3: Subscribe to the show.
Once you're on the Household Name show page, click subscribe! Subscribing to the show means future episodes will be automatically downloaded to your podcast app. Subscribing to the show is *free* and this is the best way to ensure you don't miss an episode. You can always unsubscribe later.