Coca-Cola has unleashed a brilliant marketing campaign to celebrate the one year anniversary of their online Coca-Cola.FM radio in South America. In the latest issue of the popular Brazilian magazine, Capricho, the Coca-Cola advertisement literally turns the magazine into an iPhone amplifier. Attached on top of the real cover, the advert has two precisely placed flaps on the back page. Simply roll up the magazine, secure the flaps, then pop in your iPhone. Check out the video to see exactly how it works.
There doesn't seem to be any template from Coca-Cola anywhere, but it's really... more