Most of us are obsessed with our phone's camera for one reason or another. Most of us like to be the protagonists of our own photography... babies are around the world are gurgling "selfie" as their first word. Then there are the gluttons, like me. The ones who are convinced that the world not only has to know that they're having avocado on pumpernickel toast for breakfast - but that everyone just has to see it. Why not capitalize on our collective narcissism of consumption?
Feedie combines the indulgence that is taking photos of sexy food, with the feel-good factor of doing a good deed for someone in need, i.e. turning 'foodies' into 'feedies'.
Every time you take a #foodstagram photo of a dish you're eating at a participating restaurant across the world and share it on Feedie (as well as on one of your social network channels), that restaurant will donate 25 cents (equal to one meal) to The Lunchbox Fund. This non-profit organization works to provide disadvantaged children in townships and villages across South Africa with at least one daily and nutritious meal.
Feedie even boasts celebrity ambassadors like Jamie Oliver and Mario Batali. So go ahead, turn your navel-gazing 'shares' into REAL sharing.
<a data-cke-saved-href="http://www.youtube.com/embed/FcCsId9c6vM" href="http://www.youtube.com/embed/FcCsId9c6vM"><img data-cke-saved-src="http://img.youtube.com/vi/FcCsId9c6vM/default.jpg" src="http://img.youtube.com/vi/FcCsId9c6vM/default.jpg" width="425" height="350"><br/>Click here to view video</a>
Here's how to turn your iPhone food photos into lunch for a kid:
1. Install and openFeedie on your iPhone, and sign in via Facebook or Twitter.
2. Pick which social networks you use to share your photos (Facebook, Twitter, Google+, Foursquare, but oddly not Instagram), then allow Feedie access to your location and phone's camera and camera roll.
3. Search for participating restaurants near you or in a location you fancy going for dinner, then head over and check in in via the Feedie app.
4. Snap a pic of the delicious dish in front of you with the Feedie app, and apply a sexy filter. Then share it via one or more of your chosen social networks.
5. Feel doubley smug, leaving with a happy tummy and even happier conscience: your share automatically triggers a 25 cent donation by the restaurant to The Lunchbox Fund.
6. Head to your profile to track how many meals you've shared with kids as a result of your social "sharing." Pat yourself on the back. You are great.
Do you use Feedie? How many meals have you shared so far - and where should we be heading for our next delicious dinner? While you're in the sharing mood, tell us all about it in the Comments below.