Each music service has its own implementation of likes and tuning, and Apple Music is not different. Jim Dalrymple talked to Apple about the “love” button in Apple Music and shared his findings:
When you play a radio song, you will notice a heart—this is the like button. If you tap the heart, indicating you like that song, it does absolutely nothing to “tune” that station. Since the stations are human curated, there is no need for a tuning algorithm.
Tapping the heart does affect “For You,” the section of Apple Music that’s custom built with playlists, albums and songs tailored to your individual tastes. For You also takes into account music you add to your library and full plays you listen to. Skips aren’t really taken into account, because there are so many reasons you may skip a song—maybe you’re just not in the mood for it right now.
The post also includes details on how tuning works for stations you create yourself, and how you can downvote recommendations in For You.