I know. It is a question that has been asked in similar ways many times over now but it's a pretty hot topic in the iMore forums with Tim Cook having recently discussed it and whittling it down to the fact that Apple won't say no to a larger screen on the iPhone. At the same time, they also won't rush it and that when the technology is right to get the display at a quality they desire, that will be the right time.
I'm happy with the current screen size. I hope Apple doesn't get caught up in the Android phablet trend.HAWK, iMore Forums Member
Arguably, the technology is right right now. Other device manufacturers having been producing larger display devices for quite some time and have had a great deal of success doing so. But of course, Apple has had their own massive success sticking with what has worked for them over the past few years, so making a change just for change's sake might not be the best decision.
Still, there is an increasing amount of customers out there who simply want a larger screen on their iPhone. Is it enough to make some of them jump ship if they don't get it next time around? Probably. But there will always be those who consider that option. On the other side of the coin, there is those customers who like the size of the iPhone currently and factor that into their purchase decision.
Small screen is the only thing I dislike about the iPhone. I don't know why people are so comfortable with the screen size!EmceeGeek , iMore Forums Member
Personally speaking, I am a lover of devices with bigger displays and right now, I can say my iPhone usage has decreased over time because it's just too small for me now. If the next iPhone doesn't have a bigger display then the chance of me purchasing one are slim to none. But, it's not about me. How would you feel if the next iPhone does not have a bigger screen?